There are many ways for retailers and brides to join our My Day Her Future campaign to end child marriage.

RETAILERS

The Eddy K dresses are designed for brides looking to purchase with purpose and for retailers who want to empower girls around the world.
Today’s brides are proud changemakers who habitually exhibit social good with acts of all sizes. They self-identify as activists and are willing to take on issues that affect them directly. At the same time, they use their individual power to help ensure girls and young women around the world can unleash their inherent power and thrive.
Eddy K helps you connect better with your customers through shared values. It shows you understand that the elegance of her wedding day must equally reflect her inner beauty, strength and passion.
By promoting the FULL statement our gowns, you provide the opportunity for an adult bride to help a child avoid marriage, stay in school, and decide for herself whether and when to marry.

BRIDES

An Eddy K dress makes a statement of quality craftsmanship and elegant design. But, it also sends an important message of support.
In Bangladesh, more than one-fifth of girls are married by the age of 15, the highest rate in the world.
Child marriage is fueled by generations of poverty, a cycle tied to low education levels and few economic opportunities, especially for girls. With limited choices for families and social customs that restrict the rights of women and girls, gender equality efforts are stunted. The situation is worsened by a lack of availability and access to sexual and reproductive health information and services particularly for young, unmarried women. Whether and when to marry. With the purchase of an Eddy K dress, you are investing in the power of girls in Bangladesh and other parts of the world.

YOUR PURCHASE HELPS RAISE AWARENESS AND FUNDS

When you post that anticipated “I said yes to the dress” photo, and when sharing photos of your special day, make sure to alert us by tagging  @eddyK_bridal and @planinternational. Proudly use #mydayherfuture to inspire others to follow your lead and keep the message going.
Your gown, and every Eddy K dress sold, helps fund our ongoing commitment to supporting Plan International’s Because I am a Girl initiative to end child marriage. This means, together, we support:
  • Education– Working with communities and local leaders to raise awareness on the importance of girls’ education.
  • Improving Legal Protections – Supporting and empowering girls to advocate for changes in laws that raise the minimum age of marriage to 18 to close loopholes.
  • Economic Empowerment – Improving girls’ access to vocational skills training to help them pursue a career of their choosing.
  • Youth Empowerment – Facilitating youth-led groups that promote children’s rights and equality for girls.
The statement of a beautiful Eddy K gown is more than just about elegance. It signifies strong values, courage and the decision to use your momentous day to send a message to end child marriage. #mydayherfuture.
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